Top Story: AO Show 2013

Gary Morton: Value Plus (March 29-30, 2014)

Date: March 29-30, 2014
Time: Starts Saturday at 10:00 am

Location: Holiday Inn
20 Fairview Rd.
Barrie Ontario

Download the Registration Form

Value Plus Workshop Series
Presented by:
R. Gary Morton
Co-Author: Building Added Value 
through Farm Diversification

“Finding Your Farm’s Hidden Value”


Why attend this workshop? 

Many farm and rural entrepreneurs are finding that growing and supplying traditional commodity products is simply not enough! Not enough markets, not enough returns, not big enough margins and definitely not enough profits. Forward think businesses are exploring diversification and value added innovations that can help them add new value to what they already do so they can put extra dollars in their pockets.

This 2 day workshop covers the full how-2 gambit from identifying and evaluating value added ideas through to taking them to market and selling more of what you produce. We follow new value added ideas from their inception through development to market launch. Then I help you build a strong business around what you do.

Who should attend this Workshop?
This workshop is for those farm and rural based business owners that are looking to find new value, profit and success from what they do. If that sounds like you, then why not come and join us explore the possibilities of value adding.

Get ready to:
Explore case studies of how innovative farm business are developing their value added ideas & opportunities.
Learn how to find and develop your new value added opportunities & ideas.
Take home lots of practical and useful tips that you can apply to your business immediately and help you sell more stuff.

You Will Benefit From Learning How-2:
Identify, find and qualify new value added ideas.
Put your ideas into action.
Connect with the right market channels.
Use innovative strategies to market your products and services.
Build a real business around your new product.
Create a dynamite, but simple plan for success.
Finance the different stages of your new ventures.
Save time and money in the development process.
Price your products for profit.
Manage the risk associated with change.
Make money while you sleep.


Whether you’re looking to simply add new value to what you currently do, or want to develop a whole brand new business idea, I know that you will find this workshop of exceptional valuable.

What is Value Adding?
Value adding is going to be different for each business. I define value adding as anything that you can do so that you get to put more dollars in your pocket than you would selling your products at a commodity farm gate price.

If you feel like you’re too busy to take this two day workshop, think about how much easier it will be if you had a new box of tools that you could take home to help you do what you do on your farm better. You will gain time saving tips, knowledge and mentorship from a top industry consultant that has spent years helping farm and rural based businesses develop their value added ideas.

There is an old saying that you don’t know what you don’t know, and it’s true. How much time and money will be wasted if you don’t know the value added process, the short cut tips, or the next steps to take. Busy people are the people that take this How2 workshop, because it saves them time, money and gives them a head start. It is many times easier to build on the knowledge of others who have been through the process verses starting from ground zero and making costly mistakes, sometimes over and over.

Stop thinking that you can’t add new value to what you do! Even the smallest new value can often put new dollars to your bottom line. You need to start asking; what if it was possible, how would I go about adding new value?

While value adding may not be for everyone, this workshop will help you determine if value adding is an opportunity for your business. Years down the road will you still wonder; what if I had tried that new idea?
Our greatest regrets are often the risks that we never take!

I look forward to meeting you at the workshop and helping you define and redefine a value added future for your farm or rural based business.

Gary Morton P.Ag. – is an entrepreneur, agriculture consultant, professional speaker, professional facilitator, marketer and partner in a container nursery business with his brother Jeff. He specializes in new product development, market innovations, business planning and business development. He lives in Coldbrook Nova Scotia in the heart of the Annapolis Valley.

Website: Link

Download Link: Download Additioanl Details (PDF) value-added-flyer-alpaca-2014.pdf
Download Link: Download Additioanl Details (PDF) registration-form-value-plus.pdf
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